I’m adaptable and topic-agile. I specialize in the tech, finance, B2B, and SaaS industries, but no matter what your niche is, I implement best practices for each type of copy, put your customer first, and get up to speed fast (thx, journalism experience).

Emails and web copy (landing and product pages) are my love languages. I have experience writing everything from podcast ads to push notifications—no matter what your copy needs are, I’ve probably done it.

The street smarts: I have four years of copywriting experience and six years of marketing experience. I’m a storyteller at heart, and have ten years of journalism and creative writing experience.

I write, edit, and strategize on high-impact content that converts, delights, and retains, including emails, landing pages, ads, blogs, and much more.

I find data fascinating⁠—whether it be the latest marketing best practices or the results and insights from a recent project⁠—and love using it to iterate and drive results.

Through my experience as an in-house Senior Copywriter, I helped build, grow, and maintain brand voice and tone from the ground up; created style sheets, content guidelines, and other editorial documentation for a roster of freelancers and agencies; and developed a data-driven, customer research-centric copy strategy.

The book smarts: I completed the Copywriting That Sells and Advanced Strategic Copywriting courses at the University of Toronto School of Continuing Studies. My final grades were 100% and 98%, respectively. I graduated with High Distinction from the University of Toronto with a double major in English and Book & Media Studies.

Please contact me for my rates. You can hire me for a one-off project or on retainer.

Yup! Please contact me to view my copywriting portfolio.

Please contact me. We can further discuss your needs via email, a quick Google call, or carrier pigeon—whatever works for you. I can’t wait to work together!